I'm a professional writer with expertise in consumer technology, marketing & advertising, interior design, mental health, substance abuse, product reviews, research, science articles, and sales copy.
When James Wan, director of The Conjuring (2013) and Furious 7 (2015), was confirmed to be directing Aquaman’s origin story, my interest was piqued. I’ve adored Wan’s films and have been closely following his career.
Having seen the film myself, I’ll say this: I was both pleasantly surprised but also a bit disappointed.
Apple is arguably the most important tech company in existence today. Having ushered us into the Era of the Smartphone — arguably the most important piece of technology to emerge in decades — Apple is a company with vision. For years, other companies have looked to Apple for hints at what consumer technology could become. It’s not a stretch to say competitors have only reinforced Apple’s vision for the future.
But 2018 hasn’t been Apple's best year.
Facebook might seem old and tired now. But it still tops the charts at nearly 2.2 billion people who are active at least on a monthly basis. This means that more than one in every five humans is on Facebook. With so many people using Facebook, it would be natural to assume that posting more content to the social site would give your content more opportunities for users to see it. But that’s not exactly how it works. In fact, it’s actually the opposite.
Loyalty is practically its own form of currency, especially for eCommerce stores. When customers are loyal to your store, they offer greater customer lifetime value (CLV) which in turn, generates more revenue for your business.
If you want your eCommerce store to be as successful as possible (and who doesn’t?), measuring customer loyalty with key customer retention metrics will show you how many of your customers are coming back to your store again and again.
Companies in every industry — from apparel to electronics to beauty products to automotive and everything in-between — are competing for the same consumers, but the most successful companies have realized that retention is critical. So whether yours is an up-and-coming eCommerce store looking to boost retention or an established digital superstore with a loyalty program that needs a facelift, here's what you need to know about eCommerce loyalty programs and how to start a customer loyalty rewards program for your own eCommerce store.
Many of us assume our devices are becoming more secure. After all, we’re constantly buying the latest devices and receiving software updates to supposedly patch vulnerabilities like putting caulk around a leaky faucet. However, recent reports of hacks and data theft suggest that our devices are as vulnerable as ever. So what's the best, most effective way to secure your smartphone?
Looking back on 2018, Apple had a tough year as certain missteps affected the company’s bottom line. Among Apple’s most controversial moves in 2018, there’s one I wanted to highlight for an important reason: With no second-generation iPhone SE in sight, it seems Apple has exited the “budget flagship” market.
In fact, I’ll take it one step further: I’m convinced Apple won’t be releasing any more budget iPhones, and here’s why.
How, exactly, do you gauge the performance of a smartphone’s battery? Since battery size isn’t always indicative of battery performance, we’ve had to look for some other representation. That’s where screen-on time comes into play.
As the number of flagships with the 18:9 display aspect ratio continues to climb, consumers must ask themselves an important question: Are there actual benefits to having an 18:9 display?
When I decided to completely rework my WordPress website from the ground up in late 2018, I needed a place to write and publish in the meantime. Once again, I was hit by the itch of curiosity. How about Medium?
So far, I’ve spent nearly two weeks with Medium, even joining the Partner Program and starting a Medium membership. Needless to say, I’ve gone “all in” on getting the full Medium experience, so here’s what I think about it so far.
When faced with a project or task that can’t be completed oneself, many people will look for someone to hire. Obviously, we want professionals who complete those kinds of projects for a living, people with the expertise and know-how, people who can be trusted to deliver results by the time they’re needed. If that sounds familiar, have you considered the benefits of hiring a freelance writer?
T-Mobile quietly launched T-Mobile Money just a few weeks ago. The service is being marketed as a “digital bank,” designed to push personal finance further into the Digital Age. While it may seem to be a move coming out of left field, this actually isn't T-Mobile's first personal finance-related service. But what, exactly, is T-Mobile Money? Can it compete with traditional banking? Do the features on offer here make T-Mobile Money a compelling choice?
Since each of us carries a mobile device with us indefinitely, ensuring that you're using the right service is pretty important. So which of the "Big Four" wireless carriers -- Verizon, AT&T, T-Mobile, and Sprint -- is the right choice for you?
In the addiction treatment industry, treatments offered to those suffering from addiction are based on our current conceptualization of this deadly disease. But with more scientific research and a multidisciplinary approach, we continue to develop better ways of treating addiction.
This week’s breakthroughs are particularly illuminating with regard to the neurology of addiction, telling us a lot about how people become addicted and why they continue their substance abuse when there are so many repercussions.
Until relatively recently, there was very little marketing in the addiction treatment industry. Most facilities located across the country didn’t have effective branding strategies on which to base their marketing campaigns, maybe due to the pervading stigma of addiction that likely made them feel that it would be in bad taste to promote alcohol and drug rehabs. But branding identities are essential in virtually all methods of marketing, and it's how we inform those in need of help where they can go to get it.